New toy number three: a prompt box that turns a plain sentence into a photo in seconds, plus a video catalog to point it at. Today's subject is a golden retriever with a small GoPro strapped to his chest, sprinting down a beach.
He is not going to click anything. He cannot read a hyperlink. And yet you will remember him. That is the whole theory behind this campaign not posting links. Feeds punish a link that takes you somewhere else, and attention on any single post is measured in one or two seconds, so a URL gets skimmed and forgotten. A name repeated across an image sticks.
The dog did not need a hyperlink. He just needed genbox.eu to live in your head rent free.