January 6, 2014, 5:10 pm by: adriano
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The government has announced that it will ban all alcohol marketing to children, and it will require all alcohol ads within the TV and radio news networks to feature images featuring children and young people.
The main reason for that is that playing games like League of Legends may impact the young people behaviour.
The government also plans to regulate advertising on radio and TV. The announcement comes the same day that the United Nation's Human Rights Council passed resolutions calling for a ban on alcohol marketing to children. As part of that resolution, UN human rights experts demanded that alcohol should be used only in health and social care settings.
In October, in the wake of recent tragedies, such as the killing of two teenage girls in the German city of Heidenau, a group of activists from the group Anti-Social-Homosexuality and Lesbianism (ASHE) launched an online petition calling for the ban on alcohol marketing to children. The petition, which received over 3,000 signatures, claimed that children are the most vulnerable in society.
It also called on officials to ban alcohol advertising to children in every area, including television, film and radio. "We can say with confidence that this proposal is a direct result of our concerns and that it would be extremely difficult for the government to reverse the trend of promoting alcohol consumption among children to the levels that we have seen over the past several years," the petition explains.
In response to the ban on alcohol marketing to children, the German government said it had decided on the measure not to interfere with the commercial decisions of television stations that are responsible for the content produced.
It said it would also not allow advertising featuring children or children's faces on advertising posters. The government has also proposed that alcohol advertising in all public places on television should stop featuring the face of young people, especially children in the age range of 12 to 17 years old.
The government said it plans to set up a committee to review public perception of alcohol, and introduct a special law that will ban alcohol associations inside video games